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Challenge

JKLC as a challenger brand was increasing product volumes. They needed a dealer network to help generate sale on a consistent basis in specific markets and also build their brand among users and influencers.

Action

Build unique, innovative modules to map the market and built an entire dealer network ground-up. Reached out to various influencers and product users and with continuous conversations converted them into brand advocates. Additionally, localised instruments of reach were utilised to generate massive market buzz.

Result

Created a dealers market data at large, resulting in high conversion rates.

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